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Poool

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Poool provides digital publishers with the tools, expertise and inspiration to succeed in their membership and subscription strategies.

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Developed by: Poool

Support Email: hello@poool.tech

About Poool

Poool provides digital publishers with the tools, expertise and inspiration to succeed in their membership and subscription strategies.

In practice:

  • A suite of products to engage, convert, manage and retain your members & subscribers
  • Audience conversion specialists to support you in continuously optimizing performance
  • Strategic and operational expertise and benchmark data in our B2B media The Audiencers, the go-to reference for digital publishing professionals in audience development

Founded in France in 2016, Poool already supports over 150 digital publishers in 13 countries, having not only developed a suite of 5 tech products but also launching The Audiencers in 2022, the market-leading B2B media sharing operational & strategic expertise for digital publishing professionals.

The success in a tech tool comes through the humans behind it. And this is a mantra that Poool has clearly prioritized. The consultancy side of this tech solution, their audience-first focus and the speedy reactions to any client feedback has led to Poool being an indispensable partner in our digital transformation. A tool that is truly designed to be for supporting marketers in their day-to-day job.
Dorothée Fluckiger, Head of Marketing & Business Development at Prisma Media Group

Use cases

  • 20 Minutes x Poool

    Thanks to implementing a registration wall with Poool, 20 Minutes have had a 99% increase in registrations in just 35 days, supporting both first-party data collection and engagement. >> https://blog.poool.fr/20-minutes-registration-wall-success-story/

  • ELLE magazine x Poool

    Discover how ELLE.fr successfully launched a digital subscription strategy and monetized from their readers without impacting traffic, SEO nor ad-based revenue thanks to Poool’s dynamic wall solution! >> https://blog.poool.fr/elle-fr-success-story/

  • The Africa Report x Poool

    Discover how The Africa Report integrated Poool’s paywall into their website in just a few days, adapting every aspect to match their branding and strategy >> https://blog.poool.fr/the-africa-report-success-story/

  • EBRA Group x Poool

    Discover how EBRA group optimized their subscription conversion rates across all 9 brands thanks to a culture of experimentation, learning and optimizing >> https://blog.poool.fr/ebra-x-poool-success-story/