Poool provides digital publishers with the tools, expertise and inspiration to succeed in their membership and subscription strategies.
In practice:
Founded in France in 2016, Poool already supports over 150 digital publishers in 13 countries, having not only developed a suite of 5 tech products but also launching The Audiencers in 2022, the market-leading B2B media sharing operational & strategic expertise for digital publishing professionals.
"The success in a tech tool comes through the humans behind it. And this is a mantra that Poool has clearly prioritized. The consultancy side of this tech solution, their audience-first focus and the speedy reactions to any client feedback has led to Poool being an indispensable partner in our digital transformation. A tool that is truly designed to be for supporting marketers in their day-to-day job."
Thanks to implementing a registration wall with Poool, 20 Minutes have had a 99% increase in registrations in just 35 days, supporting both first-party data collection and engagement. >> https://blog.poool.fr/20-minutes-registration-wall-success-story/
Discover how ELLE.fr successfully launched a digital subscription strategy and monetized from their readers without impacting traffic, SEO nor ad-based revenue thanks to Poool’s dynamic wall solution! >> https://blog.poool.fr/elle-fr-success-story/
Discover how The Africa Report integrated Poool’s paywall into their website in just a few days, adapting every aspect to match their branding and strategy >> https://blog.poool.fr/the-africa-report-success-story/
Discover how EBRA group optimized their subscription conversion rates across all 9 brands thanks to a culture of experimentation, learning and optimizing >> https://blog.poool.fr/ebra-x-poool-success-story/